How to hire generation Y into the corporate world
Together with a fantastic team of coaches, I concepted and moderated a workshop on future workplaces for Generation Y applicants and employees. The client, a multinational corporation with over 50k employees realizes that their business model is in transformation and they need new people and a new problem solving culture to support that change.
The project was a combination of a six week exploration phase in which two D-School student teams did tons of research on the topic and came up with ideas for innovative experiences for the Gen Y workplace. While the client had requested the design of future career architectures, it turned out that “career” is really not a need but a symptom of a number of other needs.
In the workshop, the teams of professionals worked on how the ideas and their core value propositions could come to life in the company. We designed a number of interventions that helped the team unpack the idea of career in general (what the hell is it?) and empathize with their future applicants.
Here are some things that I learned about Gen Y employee needs. Some of them are quite obvious and most apply to pretty much any employee, as it turns out: