Early Campaign Design for German Welfare Organization

Together with a fabulous colleague, I facilitated the early incubation of a large advertising campaign. Co-creating with diverse members of the complex organization, we structured the groundwork that resulted in an agency briefing: We helped define the campaign goals &

How Would you Explain the Present to People from the Year 2000?

In a recent foresight workshop, I was looking for a format that helps teams find a crisp summary of their perception of digitalization. Obviously not a very small topic, so we came up with a little prompt that turned out

Experience Day on the Past, Present and Future of Digitalization

Designed and moderated an experience about the digital future for a team from a global agency. The structure led participants through comparing past and present and then generating visions for the future of digitization in various industries. Here’s a sketch

Ad agencies can be innovation agencies

I recently ran a very interesting design thinking project with a leading global ad agency. They had approached us with one of their projects in which the customer was planning to launch a financial offering in Germany and had commissioned

Designing Media Experiences

I co-designed and co-moderated an innovation workshop on “media experiences” for BBC Worldwide in London.What you see here is a prototype for an on-bike media experience: (HPI Academy)

Redesign how Craftsmen get Hired

I designed and moderated an innovation workshop focussing on how to improve the experience of craftsmen getting hired. (HPI Academy)