Brand Positioning Design for a Business Software Company

I facilitated the brand positioning process for a small German software company in the archiving & ECM space. The owner-led business gone through an impressive transformation into an agile and customer-centric company and wanted to reevaluate its positioning. During a

Redesigning Brand Positioning for a Financial Institution

I designed and moderated a brand repositioning workshop for a German financial service provider including identification of differentiating factors, prototyping new positioning ideas and delivery of focused positioning statements. The company has now implemented a number of elements from the