Designing Digital B2B Buying Experiences

I coached an innovation team at a global industrial goods manufacturer throughout their initial project phase. The team was tasked with developing a digital buying infrastructure for their industry clients that converges the many current digital interfaces. In this project

Brand Positioning Design for a Business Software Company

I facilitated the brand positioning process for a small German software company in the archiving & ECM space. The owner-led business gone through an impressive transformation into an agile and customer-centric company and wanted to reevaluate its positioning. During a