Redesigning Brand Positioning for a Financial Institution

I designed and moderated a brand repositioning workshop for a German financial service provider including identification of differentiating factors, prototyping new positioning ideas and delivery of focused positioning statements.

The company has now implemented a number of elements from the workshop and also embraced Design Thinking as a way of working. Here’s a nice case study on the project:

How Design Thinking Enabled MLP to Speak the Customer’s Language

(HPI Academy)