Early Campaign Design for German Welfare Organization

Together with a fabulous colleague, I facilitated the early incubation of a large advertising campaign. Co-creating with diverse members of the complex organization, we structured the groundwork that resulted in an agency briefing: We helped define the campaign goals & vision, core topics and target groups.

What started as inspiring discussions and prototyping was later developed into a successful campaign under the umbrella “UNERHÖRT” (unheard of), that highlights the stories and perspective of fringe groups like refugees, homeless people and the elderly; promoting a more open and cohesive society: https://www.diakonie.de/unerhoert/

Photo credit: ©Diakonie/ Kathrin Harms